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 James T. Martin

 "Positioning Organizations and Products for Success"

Jim is a creative business and marketing manager with a BSEE and MBA in Marketing and Strategy.
He used market research and market intelligence to identify trends and over $20 Billion in new global opportunities, and developed multimillion-dollar business cases, innovative strategies and launch campaigns. He effectively positioned and branded over $10 Billion in new products and service offerings against competition while maximizing revenue, market share, and profitability. He conceived and presented winning strategies and solutions for a diverse base of over 100 businesses ranging from start-ups to Fortune 100s by applying strong planning skills, entrepreneurial spirit, and harnessing broad technical knowledge. Jim managed cross-functional teams from 3 to 30 with P&L responsibility.

Jim is a Certified Business Specialist (CBS) at the Academy of Business Strategy.

He lives in Raleigh, North Carolina and is currently accepting new and challenging marketing leadership opportunities.

Areas of Expertise

Marketing Consulting Market Research
Business Development
Project Management Leadership
Business Case Analysis
Market Intelligence Competitive Analysis Product Positioning
Product Development Product Launch Marketing Communication

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