Resume
JAMES T. (JIM) MARTIN
 

10705 Martha’s Way ● Raleigh, North Carolina, 27615 (919) 518-1920

jim@martinnfo.netwww.linkedin.com/in/jamestmartin 

 
Marketing Manager / Director


Forward thinking, creative marketing manager that Positions Organizations and Products for Success: My value includes quickly grasping complex projects that range in scope up to the tens of Billions, solving problems with winning, long-term strategies, presenting solutions to senior executives and 1000s of customers, managing cross-cultural global teams in multiple locations, and dealing daily with P&L.

My BSEE degree provides me the technical know-how while my MBA in Marketing and Strategy relates to the business side as I apply strong planning and analysis skills with my entrepreneurial spirit. I used market research and market intelligence to identify trends and over $20 Billion in new global opportunities; developed multimillion-dollar business cases, created competitive databases; and effectively positioned and branded over $10 Billion in new products against competition while maximizing revenue, market share, and profitability.

I’m different from most in that I think like a business owner having worked for over 100 clients and can bring you the “best of the best;” I focus on both the top and bottom lines; my reputation is reflected in the final quality; my integrity leads to repeat business, and my writing is published in over 20,000 pages of books, computer screens, marketing literature, and web pages.

I started my consulting business when my corporate job was eliminated in a massive divestiture because I loved helping companies win. After sharing my expertise with many clients during my career, I now want to focus on just one – helping take them to new heights for years to come.

  
Selected Achievements:

 

  IBMUsed qualitative and quantitative market research to identify and quantify market opportunities by country, identified over $20 Billion in new opportunities for more than 40 computer-related services.

  LenovoPerformed worldwide research and competitive analysis to devise software leadership plan for new billion-dollar PC line and monitored company adherence to strategy.

  VerizonResearched, identified, and analyzed 65 R&D projects across all business units each costing over $1 million, projected short-term and long-term ROI, and developed presentation for CMO staff of top-tier projects to focus resources for maximum growth.

  Emergys CorporationDeveloped corporate branding guide including vision, values, and mission statements, revamped website, researched and analyzed 32 SAP software competitors, their products and services, and contributed to new 4-year strategic plan.


AREAS OF EXPERTISE

 

Market Research ● Market Intelligence ● Competitive Analysis ● Business Case Analysis 

Business Development/Strategy ● Marketing Plans ● Leadership ● Project Management ● P&L  

Product Positioning ● Product Development ● Product Launch ● Marketing Communication

  

EDUCATION

 

Executive MBA in Marketing and Strategy, NY Institute of Technology, Old Westbury, NY

Bachelor of Science in Electrical Engineering, North Carolina State University, Raleigh, NC

 

 

PROFESSIONAL EXPERIENCE

 

MARTIN INFORMATION TECHNOLOGY, Raleigh, NC                                             1988-Present

 

Business and Marketing Consultant: Conceptualize and deliver business and marketing strategies and products by working closely with clients and customers; analyze market and competitive company and product data, create information databases; plan and maintain project schedules; interface with senior management and vendors; orchestrate complex product plans to create innovative solutions; hire, train, and manage project teams, manage budgets and P&L. Client list includes IBM, Lenovo, Lockheed-Martin, FAA, EPA, U.S. West, Siemens, Eaton, U.S. Air Force, Bristol-Myers Squibb, American Institute of CPAs, and John Deere; previously worked as Technical Communication Manager at Westinghouse Electric.

  

Research/ Market Intelligence/ Strategy

 

  IBMProjected desktop PC market and profitability potential by developing questionnaires and compiling research data from multiple countries for 25 PC components including storage, memory, and networking, contributing to decision to outsource PC manufacturing.

  American Institute of CPAsResearched 12 competitors and categorized products, analyzed results, presented findings and trends, and projected competitive strategies to management team that influenced new 3-year strategic plan.

  Raleigh Facial Pain Center – Contributed to 65% increase in new healthcare patients and 37% increase in business revenue within six months; developed and analyzed custom email questionnaire to drive new sales strategy and overhaul company website aimed at patients.

 

Product Positioning/ Development/ Communication

 

  LenovoLed a multicultural team and created and developed $100 million three-year business case, competitive analysis, pricing, website, and revenue projections for a new worldwide SaaS product.

  FAA/ EatonDeveloped plan and managed production of 5,000+ pages of new materials for 26 Air Traffic Control Centers on how to operate, maintain and repair $500 million in power systems; hiring, training and managing a 30-person project team over a 3-year period.

  Martin Info TechnologyAchieved software product sales over $100,000 in first year by managing a software team, pioneering, and financing development of new imaging database and workflow software, supervised programmers and developed worldwide reseller program.

  John DeereMaximized communication capabilities of sales force via a flexible multimedia presentation, accelerating sales, and decreasing cost of product demo equipment.

  Bristol-Myers SquibbGenerated 50% profit for multiple projects by designing reusable “software engine” for creating training programs, developed courseware product using object-oriented code, enabling low-cost distribution to 20,000 pharmacists.

  Itron/ Utility Translation Services – Prompted multimillion-dollar software company sale by branding and positioning product against Fortune 500 competitors; produced logos, marketing brochures, and user manual that helped product outsell competitors in 3 years.


 

TECHNICAL SKILLS

Advanced skills in Microsoft Word, Excel, PowerPoint, Outlook; Photography

Audio and Video Editing Programs, Graphic/Photo and Web Authoring Tools, Theatrical Lighting 

 

 

OTHER ACTIVITIES

Eagle Scout, Order of the Arrow (Vigil Honor), National Distinguished Service Award
 
Published Author, Vice President, Hangin’ on Faith Ministries, Revelation Seminar Leader

Dave Ramsey Finance Instructor, Asbury UMC Capital Campaign Marketing Director

 Top Secret FBI Clearance

 

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